Britain's high end department store Selfridges has come to the rescue of women with enormous breasts after offering the biggest bra with a massive K-cup.

The store came up with "the windsock", priced at 32 pounds, after noticing a growing demand from extremely busty women.

The bra was said to have a whopping 4ft circumference and extra-thick straps, with each cup measuring 18ins at its widest point, the Sun reported.

Manufacturer Fantasie revealed as many as 10,000 women had already grabbed the product from specialist shops.

Selfridges' lingerie buying manager Helen Attwood said: "We are seeing more demand for larger sizes, especially fashionable bras for younger women." (ANI)